Tensions Escalate Between NewJeans and ADOR:
Min Hee-jin Announces Departure from HYBE

‍

On the 20th, ADOR officially announced that it would continue managing NewJeans without Min Hee-jin, its former CEO.

This statement came shortly after Min Hee-jin declared her resignation from ADOR and her departure from the HYBE Group, a move that has sent shockwaves through the K-pop industry.

While ADOR expressed regret over what it called Min's "unilateral notification" of her resignation, it reiterated its commitment to helping NewJeans grow and thrive.

Industry insiders interpret this as a strong signal of ADOR’s determination to manage NewJeans independently of its former CEO.

The controversy began on the 13th when NewJeans sent a formal notice to ADOR, demanding better treatment and the reinstatement of Min Hee-jin.

However, with the notice deadline (27th) a week away, Min’s decision to resign has added further complexity to the situation.

A K-pop industry expert noted, "Min Hee-jin's producing skills were a key factor in NewJeans’ success.

Her sudden resignation could significantly impact the group's musical direction and identity."

‍

Speculation about NewJeans’ future has now intensified.

Three main scenarios are being discussed: acceptance of the ADOR structure without Min Hee-jin, a departure from HYBE alongside Min, or further negotiations with ADOR.

If ADOR fails to meet NewJeans’ demands, legal experts believe the group may file for an injunction to suspend their exclusive contract.

An entertainment lawyer explained, "If the injunction is granted, NewJeans could operate independently of ADOR until a final court ruling. If denied, they would likely face a lengthy legal battle to terminate their contract."

NewJeans previously declared "NewJeans Never Die" at the 2024 KGMA on the 16th, reflecting their determination.

Meanwhile, Min shared an image of a rabbit with the word "Resigned" on her SNS, hinting at her relief.

The post garnered over 9,564 likes in just 20 minutes, showing strong fan support.

Since their debut in July 2022, NewJeans have achieved phenomenal success with hits like "Hype Boy," "Ditto," and "OMG."

They also became the first Korean girl group to top the Billboard 200, marking a milestone in K-pop history.

Music critics attribute the group’s unique style and success to Min Hee-jin’s visionary producing approach.

They stress that maintaining the group’s identity will be a significant challenge moving forward.

This conflict could set an important precedent for artist-agency relationships in the K-pop industry.

It may also spark broader discussions about idol rights and the transparency of management systems.

With ADOR’s response to the notice due on the 27th, all eyes are on how this high-stakes situation will unfold.

Given NewJeans’ global influence, the outcome could have a major impact on the K-pop industry as a whole.