KISS OF LIFE's 'Igloo' Creates Another Reverse Climbing Legend...
Rising on Domestic and International Charts

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The group KISS OF LIFE is writing another reverse climbing legend with 'Igloo', a track from their third mini-album.

Released last month as part of the album 'Lose Yourself', "Igloo" is gaining attention as it steadily climbs both domestic and international music charts.

As of the morning of the 11th, "Igloo" ranked 63rd on Melon's 'TOP 100' chart and has entered major domestic music charts like Bugs, Flo, and Genie.

In the global market, it has appeared on Spotify's daily charts in countries such as South Korea, Singapore, Taiwan, Malaysia, Hong Kong, and Indonesia.

It has also made its way onto Apple Music charts in several Asian countries, including South Korea.

"Igloo" is an R&B hip-hop song that carries the message that they can melt even an igloo—which doesn't melt even when a fire is lit inside—with their unique charm.

Characterized by a catchy melody, edgy rapping, and a dreamy vocal blend, the song's popularity is also boosted by a viral challenge inspired by its unique point choreography.

KISS OF LIFE has previously created several reverse climbing legends.

Tracks like "Shhh" from their debut album, Natty's "Sugarcoat", and "Bad News" and "Nobody Knows" from their second mini-album succeeded in climbing back up the charts long after their release or toward the end of their promotional activities.

Music industry insiders are giving positive evaluations of KISS OF LIFE's achievements.

One insider analyzed, "Their musicality and performance are gaining recognition over time through word of mouth," adding, "This is evidence of the group's skills and potential."

Currently, KISS OF LIFE is on their first world tour, 'KISS ROAD'.

They recently proved their potential in the global market by eliciting explosive responses during their performance in Minneapolis, USA.

The success of "Igloo" demonstrates that KISS OF LIFE is solidifying their position as an 'icon of reverse climbing'.

Particularly, the fact that they are steadily gaining popularity even with album tracks is seen as recognition of the group's musical completeness.

The industry is focusing on what new records KISS OF LIFE will set through this reverse climb and what achievements they will attain in the global market through their world tour.

This accomplishment serves as a good example showing that the success of K-pop groups isn't necessarily determined only by initial explosive popularity.

It's expected that KISS OF LIFE's path of gradual growth through consistent talent and a unique musical style will present a new model in the K-pop market.