Rosé Achieves Success with 'APT.', Faces Malicious Rumors...
Analyzed as "Psychology of Envy Over Success"

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As BLACKPINK's Rosé continues to set consecutive records with her collaboration song 'APT.' featuring Bruno Mars, she is facing malicious rumors and plagiarism allegations from some quarters. Experts analyze this phenomenon as a "psychology of envy over success."

Rosé achieved astonishing results with 'APT.', released on the 18th of last month.

She reached 100 million streams on Spotify in just seven days after release, becoming the first female K-pop artist to top both the U.S.

Spotify chart and the Global Spotify Top Songs chart. Notably, entering the Billboard Hot 100 at No. 8 set a new milestone as the highest-ranking debut by a female K-pop artist.

However, along with this success, malicious rumors are also spreading.

Recently, online allegations surfaced claiming that 'APT.' is similar to a 2013 song by Japanese singer Sawai Miku.

However, experts have dismissed these plagiarism claims, stating, "The section in question uses common chords that have been employed in many songs for a long time."

'APT.' is a song that interpolates Toni Basil's 1981 hit 'Hey Mickey', and experts view it as a legitimate musical reinterpretation.

In addition to plagiarism disputes,

there are situations where defamatory content is being produced using AI, and past dating rumors and drug-related rumors are being recirculated.

Professor Kwak Keum-joo from Seoul National University's Department of Psychology explained this phenomenon, stating, "When someone exceeds a certain level of success, a backlash arises, and people try to find 'stability' by producing negative information."

She emphasized, "While social comparison is instinctive in humans, it's important to utilize it positively.

Criticizing others ultimately undermines oneself."

Music industry insiders are voicing concerns over this situation.

One insider pointed out, "Baseless slander against artists who have achieved global success can hinder the development of K-pop."

Especially since Rosé's 'APT.' is being evaluated as a potential second 'Gangnam Style', there are concerns that such malicious rumors could hinder the artist's growth.

Experts indicate that this phenomenon is not limited to the entertainment industry but also appears in general society.

Viewing others' success negatively can ultimately hinder the development of society as a whole.

This situation serves as an example of the side effects following K-pop artists' global success, reminding us of the need to establish a healthy fandom and criticism culture.

It is hoped that Rosé's musical achievements will not be overshadowed by rumors or speculations and that a culture where she can be fairly evaluated will be established.