Rookie Girl Group ILLIT Wins 'Best New Female Artist' at MAMA 2024,
Ushering in a New Era for K-pop

‍

‍

Rookie girl group ILLIT achieved a significant milestone in their debut year by winning the ‘Best New Female Artist’ award at the 2024 MAMA Awards.

The ceremony, held at the Dolby Theatre in Los Angeles on November 22 at noon (KST), began with a spectacular opening hosted by Hallyu star Park Bo-gum.

This year’s MAMA Awards once again highlighted the global impact of K-pop.

Attendees included renowned American singer-songwriter Anderson .

Paak, legendary Korean producer Park Jin-young, and rising stars like Cats Eye, RIIZE, TOURS, and Youngposse, all of whom represent the next generation of K-pop talent.

ILLIT delivered an emotional acceptance speech, stating, “It’s an honor just to perform on such a grand stage we’ve dreamed of since our trainee days.

Winning this precious rookie award makes us incredibly grateful.” The members also expressed their heartfelt congratulations to each other, saying, “We want to thank our fellow members who have been with us through this journey.”

The group extended their gratitude to their agency and fans, known as “GLIT,” adding, “We are especially grateful to our fans, who made this award possible.

This victory belongs to you.”

Industry experts praised ILLIT’s recognition, emphasizing that “This award reflects their exceptional talent and unique identity shown since their debut.

They have firmly established themselves as a rookie girl group to watch in the global market.”

Marking its 25th anniversary, the 2024 MAMA Awards stood out with its dual-venue format in Los Angeles and Osaka.

After the opening at the Dolby Theatre, the event continued at Japan’s Kyocera Dome in Osaka with a red carpet ceremony at 4 PM.

Chapter 2, held on November 23, featured another red carpet event at 1 PM followed by the main ceremony at 3 PM.

An entertainment industry insider noted, “Hosting the MAMA Awards in LA is a symbolic example of K-pop’s global influence.

Looking at the lineup of rookie award winners, the future of K-pop seems incredibly bright.” They added, “This year’s ceremony reaffirms K-pop’s position on the world stage.”

The 2024 MAMA Awards was broadcast live in over 200 countries via Mnet and global platforms, showcasing K-pop’s worldwide reach.

ILLIT concluded their speech by saying, “We promise to repay your love with unique music and performances. We’ll stand by GLIT and make sure you continue to shine.”

The success of ILLIT and other rookies at the awards reflects a new generation of K-pop artists shining on the global stage, underscoring the genre’s ongoing growth and impact.

This year’s MAMA Awards was a meaningful event that celebrated the past, present, and future of K-pop.

Held in global venues like LA and Osaka, it demonstrated that K-pop’s globalization has entered a new phase.

The remarkable achievements of rookies like ILLIT reaffirm the continuous potential for growth and innovation in K-pop.