Netflix Series Sequels in Crisis...
Continuous Underperformance from 'Gyeongseong Creature' to 'Hellbound'

‍

Netflix original series sequels are facing a crisis as they continue to underperform.

‍'Gyeongseong Creature' and 'Hellbound' Season 2 are prime examples, struggling due to a combination of actors' personal controversies and storytelling issues.

In the case of 'Gyeongseong Creature', they attempted a strategy of releasing Season 1 in two parts, but the effect was minimal.

Moreover, ongoing controversies surrounding lead actress Han So-hee have impacted the show's success. From dating rumors with Ryu Jun-yeol to personal life scandals and her mother being arrested for allegedly operating an illegal gambling den, these incidents have hurt the series' performance.

Similarly, 'Hellbound' Season 2 faced a significant variable with the replacement of its lead actor due to Yoo Ah-in's drug scandal.

This issue mirrors what Netflix previously experienced with the movie 'Believer', where changing the lead actor negatively affected the flow of the work. Additionally, 'Hellbound 2' received criticism for lacking coherence and losing focus, and aside from the rediscovery of Moon Geun-young, it failed to garner significant attention.

Other popular series sequels released earlier this year are in a similar situation.

Both 'D.P.' and 'Sweet Home' Season 2 did not achieve results that met expectations.

Amidst this, Netflix's hopes are pinned on 'Squid Game' Season 2.

Boasting a stellar cast including Lee Jung-jae, Lee Byung-hun, Gong Yoo, Im Si-wan, Wi Ha-jun, and Kang Ha-neul, it has been drawing attention.

However, concerns have arisen due to the casting of T.O.P, who was involved in a drug scandal, and Oh Dal-su, who faced MeToo allegations.

On the other hand, Netflix's variety shows, bolstered by the success of 'Culinary Class Wars', are generating even greater expectations.

Starting with 'Zombieverse: New Blood' set to release on the 19th, shows like 'Single's Inferno' Season 4 and 'Physical: 100' Season 2 are in the pipeline.

This situation raises fundamental questions about OTT platforms' content production strategies.

Especially for series, they face the dual challenge of managing actor risks and maintaining storytelling quality.

Netflix's underperforming series sequels highlight a new challenge in the Korean content market.

Critics point out that to continue the success of the first season, it's essential to build a solid storyline and ensure a stable production environment.

The importance of managing actor risks is particularly emphasized.

As lead actors' personal issues significantly impact the entire work, the necessity for proactive risk management and alternative plans is being raised.

Currently, Netflix's Korean content stands at a crucial crossroads.

The success or failure of 'Squid Game' Season 2 is expected to be a key indicator determining the future direction of Korean content.

Meanwhile, the success of variety shows showcases new possibilities, highlighting the need for differentiated strategies for each genre.