NewJeans Graces the Cover of British Magazine 'The Face'
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NewJeans has graced the cover of the British magazine 'The Face.'

On the 29th (local time), 'The Face' unveiled the summer edition featuring NewJeans on the cover, along with an interview titled "NewJeans is the most important girl group on the planet."

Renowned artist Petra Collins participated as the photographer and creative director, capturing the elegant and dreamy youth of NewJeans in a variety of ways.

'The Face' also highlighted NewJeans' musical achievements, mentioning their performance at the US's largest music festival 'Lollapalooza Chicago' and their domination of various global charts.

The magazine noted, "At 'Lollapalooza Chicago,' NewJeans easily captivated a crowd the size of three football fields. They are set to become the world's top girl group."

The article also discussed NewJeans' promotional strategies, praising the pre-release of music videos before the actual tracks as "revolutionary in the meticulous world of K-pop."

Additionally, it stated, "NewJeans continues to transcend and reshape the boundaries of K-pop. Their appeal is not just musical and cultural but is seeping into a broader zeitgeist beyond their fandom."