K-pop girl group LE SSERAFIM is expanding its global influence, showing remarkable growth in the U.S. and U.K. music markets, the heart of the global music industry.
Their 4th mini album's title track "Crazy" ranked 83rd on Spotify's "Weekly Top Songs U.S." chart (for the week of August 30 to September 5).
This is LE SSERAFIM's highest chart position to date, reflecting the group’s steady rise.
"Crazy" set a new weekly streaming record for the group with over 3.36 million streams in the U.S. alone during the tracking period.
This is more than a 16% increase compared to their previous hit "Easy," which earned 2.89 million streams during its peak week and entered the Billboard Hot 100 chart. "Crazy" has maintained over 440,000 daily streams on the "Daily Top Songs U.S." chart since its release, indicating its long-term popularity.
"Crazy" reached 58th on the "Weekly Top Songs Global" chart with approximately 13.86 million streams. It also entered the "Weekly Top Songs" charts in 21 countries and regions, including Taiwan, Singapore, Japan, and Canada, further proving the group's global appeal.
LE SSERAFIM’s success has also made waves in the U.K. music market.
"Crazy" debuted at 83rd on the U.K. Official Singles Chart, marking their first-ever appearance on the chart and showcasing their expanding global influence. The song also climbed over 25 spots compared to "Easy" on sub-charts like "Single Downloads" (14th) and "Single Sales" (15th), reaching a new career high for the group.
Music industry insiders are praising LE SSERAFIM’s achievements, with many noting that their strong performance on both Spotify and the U.K.
Meanwhile, LE SSERAFIM is set to perform at the 2024 MTV Video Music Awards (MTV VMAs) pre-show on September 11 at 6:30 PM (KST September 12 at 7:30 AM) at UBS Arena in New York.
They are the only K-pop group nominated for "Push Performance of the Year," raising anticipation among fans.
LE SSERAFIM’s recent accomplishments are being seen as an example of K-pop’s continued expansion on the global stage.
Industry observers are eager to see how LE SSERAFIM will continue to perform in international markets and how their success will impact the broader K-pop industry.