HYBE Artists' Stage Costumes to be Displayed at LA's Grammy Museum in Large-Scale Exhibition

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The Grammy Museum in Los Angeles (LA) is set to transform into a hub for K-pop. From August 2 to September 15, a large-scale exhibition titled 'HYBE: We Believe in Music' will showcase the stage costumes and concept photos of HYBE artists over six weeks.
On the 9th (local time), AP reported that the Grammy Museum announced on its official website,

"We will present an interactive exhibition highlighting the legacy of HYBE, a global entertainment brand leading trends," explaining the planning intent of the exhibition.
This exhibition, organized in collaboration with the Grammy Museum and HYBE, will utilize the entire third floor of the museum, promising to be a large-scale event.

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The exhibition will feature works from various artists under HYBE's labels.‍‍

This includes Zico, BTS, SEVENTEEN, TOMORROW X TOGETHER, fromis_9, ENHYPEN, LE SSERAFIM, &TEAM, BOYNEXTDOOR, T5, I-LAND, CAT'S EYE, among others, providing a comprehensive look at HYBE's extensive artist lineup.

A highlight of the exhibition will be the display of costumes worn by the artists in their music videos, drawing significant attention from fans.

Visitors will be able to see outfits from BTS's 'Yet To Come,' SEVENTEEN's 'Maestro,' TOMORROW X TOGETHER's 'Sugar Rush Ride,' ENHYPEN's 'Sweet Venom,' LE SSERAFIM's 'EASY,' and more.
The Grammy Museum emphasized that most of these items have never been displayed in a museum before, enhancing the rarity of the exhibition.This exhibition is expected to reaffirm the global influence of K-pop. The fact that HYBE artists' works are being exhibited in the iconic Grammy Museum is a significant example of K-pop's rising stature.

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It demonstrates that K-pop has established itself as a globally recognized cultural phenomenon beyond a mere music genre.‍

The exhibition will not just display costumes and photos but also incorporate interactive elements. Visitors are anticipated to experience the musical world of K-pop artists more vividly. While specific interactive elements have not been disclosed, the museum promises a special experience for visitors.

A HYBE representative expressed joy, stating, "We are pleased to share the unique charm of HYBE artists' music and performances with global fans through this exhibition."
"We will continue to strive to promote the value of K-pop worldwide in various ways."

This exhibition is seen as a significant example of K-pop transcending its status as a music genre to become a cultural phenomenon.‍

The display of K-pop artists' works in the prestigious Grammy Museum is interpreted as recognition of K-pop's artistic value and cultural influence.

Moreover, this exhibition is expected to provide a special experience for K-pop fans.
It offers a rare opportunity to see artists' stage costumes and concept photos up close and gain a deeper understanding of the K-pop universe through the exhibition's unique elements.

The 'HYBE: We Believe in Music' exhibition is anticipated to showcase the global influence of K-pop and HYBE's growth.
This will likely further solidify K-pop's position in the global music industry.
Additionally, this exhibition is expected to positively influence other K-pop agencies' global exhibition activities in the future.

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