FIFTY FIFTY Overcomes Legal Disputes and Makes a Comeback as a 5-Member Group

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FIFTY FIFTY has made their return, leaving behind the turmoil of legal disputes and re-emerging as a 5-member group, signaling a fresh start.

At the mini-album Love Tune release showcase held on the 20th at Yes24 Live Hall in Gwangjang-dong, Seoul, original member Keena took the stage alongside new members Moonchanel, Yewon, Athena, and Hana.

The album features six tracks, including the title song "SOS." "SOS" combines dreamy synth sounds with a light rhythm, highlighting the members' refreshing and charming vocals.

The album also includes the English versions of "Starry Night" and "SOS," aimed at appealing to global fans.

FIFTY FIFTY previously gained immense popularity with their February release "Cupid," which remained on the Billboard Hot 100 chart for 25 consecutive weeks, earning them the title "miracle of a small agency."

However, the group faced a crisis when all members entered a legal dispute with their agency, ATTRAKT.

Only Keena withdrew her appeal and returned to the agency, preparing for this comeback with new members.

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During the showcase, Keena reflected on the break, saying, "It was a time filled with many emotions and thoughts.

Thanks to the support of many, I was able to seize this precious opportunity and take on the challenge again." She also expressed her desire to present more sincere music, having dedicated herself to continuous practice.

The first official activity of the newly-formed 5-member group took place at the "Billboard K Power 100" event on the 27th of last month.

On the same day, it was reported that the three former members (Saena, Sio, Aran) had filed a lawsuit against ATTRAKT's CEO Jeon Hong-jun, seeking unpaid settlements.

While the former members are preparing for a new beginning with a contract under a new label from IOK Company, public opinion toward them remains cold.

FIFTY FIFTY's comeback is expected to serve as a significant case in the K-pop industry.

There is growing interest in whether their regrouping after legal disputes will lead to a successful comeback, and whether they can maintain their previous global popularity.

Especially as the group once dubbed the "miracle of a small agency" with impressive Billboard achievements, their ability to stage a successful comeback is a focal point in the industry.

This comeback will also offer insights into how fans react to member changes and group reorganizations in K-pop.

The departure of former members, except for Keena, and the addition of new ones raise questions about how it will affect the group’s identity and its fanbase.

Prior to the album release, FIFTY FIFTY demonstrated their enduring popularity with the pre-released track "Starry Night," which surpassed 10 million views in just nine days.

The group also secured the top spot on Amazon Music’s "Mixtape Asia" playlist, indicating continued global interest.

All eyes are on whether FIFTY FIFTY can once again write their "miracle of a small agency" story with this comeback.

Fans are eager to see how the group’s reorganization, new member synergy, and musical growth will play out.

Moreover, this case could potentially become a model for group reorganizations and crisis recovery in the K-pop industry moving forward.