BTS’s 'IDOL' Surpasses 1.3 Billion Views on YouTube...
Global Popularity Fueled by Korean Elements

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Global K-pop sensation BTS has once again made YouTube history. On the 4th, BTS’s 'IDOL' music video surpassed 1.3 billion views, further cementing the group’s enduring popularity.

According to YouTube, the 'IDOL' music video hit 1.3 billion views on the morning of the 4th.
This makes 'IDOL' BTS’s fifth music video to surpass the 1.3 billion mark, establishing it as one of the most-watched K-pop music videos in history.

'IDOL' is the title track of the repackaged album LOVE YOURSELF 結 'Answer', released in August 2018. From the moment it was released, the song gained massive attention.

It reached 100 million views on YouTube in just five months and surpassed 1 billion views in 2021, thanks to its continued global appeal.

Music critics point to the successful incorporation of Korean elements as a key factor behind 'IDOL's success.
The music video was shot on sets that reinterpreted traditional Korean styles in a modern way and featured elements of Korean culture such as samulnori (Korean traditional percussion music) and talchum (Korean mask dance), fused seamlessly with contemporary pop sounds.

This unique blend of visuals and music captivated global audiences.

One music critic commented, "BTS’s 'IDOL' is one of the best representations of K-pop's identity.
The harmony between tradition and modernity, along with the members' outstanding performances, captured the hearts of global fans."

The achievement of 1.3 billion views for 'IDOL' is another milestone that showcases BTS’s ongoing popularity.

Currently, BTS holds a total of 39 music videos with over 100 million views, the highest number among K-pop artists.

Here is a ranking of BTS’s most-watched music videos:

• Dynamite – 1.8 billion views
• Boy With Luv – 1.7 billion views
• DNA – 1.5 billion views
• MIC Drop – 1.4 billion views
• IDOL – 1.3 billion views
• FAKE LOVE – 1.2 billion views
• Blood, Sweat & Tears – 900 million views
• Butter – 900 million views

This remarkable achievement highlights BTS’s global influence.

Not only have English songs like Dynamite and Butter garnered high view counts, but their Korean-language songs have also achieved tremendous success, demonstrating that BTS’s music and performances are universally appreciated, transcending language barriers.

Music industry experts believe that BTS's achievements positively impact the entire K-pop industry. One industry insider remarked, "BTS’s success is inspiring other K-pop artists and contributing to the global expansion of K-pop’s reach."

Although BTS is currently on hiatus due to members fulfilling their mandatory military service, their music continues to be beloved by fans worldwide. There is also growing anticipation for BTS’s return as a full group in the future.

A BigHit Music representative commented, "The BTS members are doing their best in their respective fields and preparing various content for their fans." This statement is seen as a commitment to maintaining communication with fans, even during the group's hiatus.

The news of BTS's 'IDOL' reaching 1.3 billion views underscores the enduring global influence of K-pop and hints at even greater potential growth for the industry. Music fans and industry insiders alike are keenly interested in BTS’s next steps and the future of K-pop.