BTS Jin Appointed as Seoul Tourism Ambassador, Becomes Global Sensation

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BTS member Jin has been appointed as the Seoul Tourism Ambassador, capturing global attention. The Seoul Tourism Organization announced the start of the 'Feel Soul Good' campaign, featuring Jin, on its official SNS channels on August 21.

In this campaign, Jin appears in posters set against the backdrop of Seoul's beautiful landmarks, including Gyeongbokgung Palace and Namsan Seoul Tower.

The posters, featuring Jin, known as the "God of Beauty," alongside phrases like "Feel Soul Good," "Experience Your Own Soul in Seoul," and "SEOUL MY SOUL," have heightened fans' expectations.

The Seoul Tourism Organization revealed that the campaign teaser video would be released on August 26, followed by the official release of three 'Feel Soul Good' videos starting on August 29. These videos will be sequentially unveiled until September 19. Jin's image has already appeared on the headers of the Seoul Tourism Organization's official SNS accounts and the main page of its official website, drawing significant interest in the campaign.

Jin's appointment as Seoul Tourism Ambassador quickly spread across major domestic and international media outlets such as Billboard Korea, World Music Awards, and Viral Takes, further proving his global influence.

Meanwhile, Jin has been making waves in various fields.

After completing his military service on June 12, he was named the first global ambassador for French high jewelry brand Fred and Italian luxury brand Gucci. Several products, including a necklace worth 130 million won worn by Jin, sold out in succession, showcasing his "sold-out king" status.

Additionally, on July 14, Jin had the honor of participating as a torchbearer for the '2024 Paris Summer Olympics' in France.

Notably, as a rare foreigner, he was the first torchbearer to run through the Louvre Museum section during France's largest national holiday, Bastille Day, receiving worldwide attention. Through this event, Jin achieved top search rankings and mentions globally, demonstrating his unparalleled popularity and influence.

Jin's popularity was also evident in domestic variety shows.

His appearance on the MBC variety program 'Rest Well If You Can' on the 19th recorded a high viewership rating of 6.4% (based on Nielsen's national household ratings), setting a new record for the program.

This achievement marked the 15th consecutive first-place ranking in the same time slot across all channels, as well as the top spot in Monday variety shows overall.
Jin also secured the number one spot in the 2049 viewership ratings, further proving his explosive popularity and influence.

Jin's appointment as Seoul Tourism Ambassador is seen as a new initiative to promote Korean culture using his global influence.

A tourism industry official commented, "With Jin, a BTS member, participating, Seoul's charm will be more effectively conveyed to the world. This is a great opportunity to maximize the synergy effect of combining Hallyu and tourism."

Expectations are high for the upcoming 'Feel Soul Good' campaign videos.

The videos, showcasing the beautiful scenery of Seoul and Jin's charm, are expected to offer new attractions for both domestic and international fans.

There is also growing interest in how this campaign will impact Seoul's tourism industry and contribute to the export of Korean culture.

Jin's role as Seoul Tourism Ambassador is considered a prime example of how K-pop stars' influence is expanding beyond music to the broader cultural and tourism industries.
This is expected to further enhance the global influence of Hallyu content, and attention is focused on how Jin will continue to showcase Seoul's allure to the world.